Monday, November 29, 2010

Alcohol-infused whipped cream catches regulators eye in Mass. as its popularity continues to grow

Alcohol-infused whipped cream packs in up to 18 percent alcohol by volume for $12.99 a can.
Alcohol-infused whipped cream packs in up to 18 percent alcohol by volume for $12.99 a can.

With Four Loko making its way off shelves, regulators have a new favorite college binge drinking tool to look out for: alcoholic whipped cream.
A source told the Boston Herald that the Massachusetts Alcohol Beverages Commission will be closely monitoring the alcoholic treat, which has been on shelves since April and is becoming increasingly popular, the paper reported on Sunday.
There are two brands of the whipped cream - Canisters of Cream and Whipped Lightning – and it comes in a variety of flavors including Caramel Pecan, Chocolate, Hazelnut Espresso and more, depending on the brand.
They also come heavily infused with alcohol - Canisters of Cream is 30 proof while Whipped Lightning is 36 proof - and is cheaper than most liquor.
"Whipped cream's not just for kids anymore," Whipped Lightning bragged on its website. "It's all about style & sophistication."
But sophistication might not be the right word for the product, which is becoming a favorite of college kids who find it the perfect topping for Jell-O shots (liquor infused Jell-O served in small dixie cups) or just an easy way to get hammered.
"You definitely know that there's alcohol in it," Max Pendolari, who manages a liquor store in Boston told local television station WCVB.
And at $12.99 a pop, liquor store owners expect for it to continue to fly off the shelves as it continues to spread across the country.
"Come to CA already!!!" one Facebook user wrote on Whipped Lightning's fan page.
Chris Guiher, the CEO of Kingfish Spirits of Cleveland, which makes Canisters of Cream, told the paper his product was well within the law - and was marketed responsibly.
Pendolari agreed, telling WCVB it was most popular among adults between 25 and 35.
"You could use it to top off your cocktail," he told WCVB. "You could use it to top off your hot chocolate."

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