Thursday, February 3, 2011

Kim Kardashian shows skin in sexy Super Bowl ad for Skechers; Steamy ad to run in fourth quarter

Kim Kardashian will be showing lots of skin in a steamy ad for Skechers

Kim Kardashian will be showing lots of skin in a steamy ad for Skechers

Kim Kardashian will be front and center at the Super Bowl. At least during the commercials. 
The reality starlet will be showing lots of skin in a steamy ad for Skechers after the two-minute warning in fourth quarter, reports AdAge. 
The brand is betting millions that Kardashian can get younger people in their shoes. 
"Kim will be challenging people to get rid of your bad habits and get your friends on board," Leonard Armato, president of Skechers Fitness Group, said. 
The voluptuous brunette signed up to be the spokesperson for the brand's Shape-Ups last November. 
Kardashian loves her 'toning' shoes – whoever makes them. She was the face of rival shoe Reebok EasyTone in 2009. 
She has some tough shoes to fill. 
NFL Hall of Famer Joe Montana's Skechers ad during last year's Super Bowl resulted in a 30% jump in sales.

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