Wednesday, October 26, 2011

The McDonald's McRib is back! Boneless, BBQ sauce-covered pork sandwich

A McRib is seen at a McDonald's restaurant.

A McRib is seen at a McDonald's restaurant.
The McRib sandwich is making a comeback at the Golden Arches.

The popular but hard-to-find boneless barbecue pork sandwich will be back on the menu at McDonald's restaurants across the country through Nov. 14, the fast food giant is expected to announce Monday.

The barbecue-sauce-covered delight, served with onions and pickles, inspired a cult following after it was introduced in 1982. But it is now only available in select spots, and local franchises can decide if and when they want to sell the product.

The popularity of the burger alternative has sparked a "Bring Back the McRib!!!" Facebook page, Twitter tags and even a "McRib locator" website where people can report and track sightings.

Each sandwich has 500 calories and 26 grams of fat, and Germany is currently the only country where it is available 365 days a year.

Last November, McDonald's reintroduced the McRib to menus in the U.S. for three weeks, following a 16-year hiatus. Company chiefs have decided to give it an encore menu appearance.

"Bringing it back every so often adds to the excitement," said Marta Fearon, McDonald's marketing director for the U.S., who declined to say if this would become an annual occurrence. 

"It's too early to speculate," she said. 


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