Wednesday, February 22, 2012

Children watching films depicting drinking were more likely to try alcohol - By study report

Jason Bateman and Ryan Reynolds get smashed in their film ‘Change Up.’

Movies featuring alcohol use have become a horror show for parents trying to keep their kids from boozing, a shocking new study shows.

Children watching films depicting drinking were more likely to try alcohol than having parents who drank at home, the study found.

The report found that the number of adolescents that drank increased from 11% to 25% when exposed to popular movies with alcohol consumption. The increase in teens who binge-drink from exposure to films showing alcohol spiked from 4% to 13%.

The comprehensive study consisted of confidential telephone surveys of more than 6,500 randomly-selected American adolescents between the ages of 10 to 14 years were interviewed periodically over two years by medical journal BMJ Open.

Each adolescent survey included 50 movies randomly selected from the larger sample of about 500 of current or recent box office hits.

The authors of the report believe the reason movies have an impact on childhood boozing is because of the fact that "alcohol use in movies is typically modeled in positive situations, without negative effects, and often shown with alcohol brands."

Though many of the 6,500 kids were exposed to alcohol at home, the report suggests alcohol in movies has a greater impact in luring the youngsters to booze.

The dangers of children drinking and binge-drinking represents an "important risk factor for risky sexual behavior, injury and mortality" the report finds 


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